Before you spend any money on marketing, spend some time figuring out who your customer really is. Businesses often market to people they wish were their customers, not to those who are likely to become customers.
To get a clearer picture of who your customer is, ask the front-line personnel- receptionists, phone sales people, customer service reps, etc. They'll tell you.
If you have a diverse product line, you may have different target audiences, depending on the type of product.
To get a clearer picture of who your customer is, ask the front-line personnel- receptionists, phone sales people, customer service reps, etc. They'll tell you.
If you have a diverse product line, you may have different target audiences, depending on the type of product.
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